The Slogan from the GEICO Ads, "15 Minutes Could Save

question 124

Multiple Choice

The slogan from the GEICO ads, "15 minutes could save you 15 percent or more on your car insurance" is an example of which of the following elements of the communication process?

• A) Message
• B) Source
• C) Receiver
• D) Encoder
• E) Feedback

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Definitions:

Close Under Fire

Close under fire refers to the ability to successfully secure a sale or deal despite facing significant pressure or adversity.

Buying Signal

Indicators or signs shown by potential customers that suggest they are ready to make a purchase.

Buying Signal

Indicative actions or expressions by a potential customer suggesting an interest in making a purchase.

Demonstrating the Product

The act of showcasing a product’s features, benefits, and usage to potential buyers to facilitate a sale.