An Integrated Direct-Response Promotion Is Most Likely to Be Effective

question 111

Multiple Choice

An integrated direct-response promotion is most likely to be effective if:

• A) it is used by a nonprofit organization rather than a firm.
• B) other elements of the promotion blend are not integrated.
• C) it involves one-way communications between a firm and its target customer.
• D) it relies on a CRM database to target specific individuals.
• E) None of these is a good answer.

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Definitions:

Probability

The measure of the likelihood that a particular event will occur, often expressed as a number between 0 and 1.

Insurance Market

A marketplace where individuals and entities can purchase insurance products to transfer risk and receive financial protection against loss.

Asymmetric Information

A situation in which one party in a transaction has more or better information than the other party, often leading to an imbalance in a transaction.

Major Theft

The act of stealing property of significant value or large quantities of items.