Direct-Response Promotion Usually Relies on A(n) _____ Database to Target

question 33

Multiple Choice

Direct-response promotion usually relies on a(n) _____ database to target specific prospects.

• A) customer relationship management
• B) sales force management
• C) entity-attribute-value model
• D) enterprise relationship management
• E) multidimensional preference

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Definitions:

External Secondary Data

Information collected by someone other than the user, available from outside sources such as governments, institutions, and organizations.

Economic Census

A comprehensive survey conducted by a government that collects information about the economic activities of businesses and industries within its jurisdiction.

Secondary Data

Data that was collected by someone else for a different purpose, but is being utilized for another research or analysis.

USA.gov

The official web portal of the United States government, providing access to federal, state, and local government information and services.