Identify the FALSE Statement Regarding Promotion to Intermediaries

question 128

Multiple Choice

Identify the FALSE statement regarding promotion to intermediaries.

• A) When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
• B) Sales managers handle most of the important communication with intermediaries who do not want empty promises.
• C) Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
• D) Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
• E) During sales promotion, intermediaries want to know what they can expect in return for their cooperation.

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Definitions:

Tender

To offer to turn goods over to a buyer.

Warehouse

A building or structure in which any goods, but particularly wares or merchandise, are stored.

C.O.D. Shipment

Cash on Delivery Shipment - A transaction in which payment for a good is made at the time of delivery rather than in advance.

Non-conforming Goods

Non-conforming goods are products delivered to a buyer that do not meet the specifications or quality standards agreed upon in a contract of sale.