The Innovators Are the Group of Customers Who

question 54

Multiple Choice

The innovators are the group of customers who

• A) have fewer contacts outside their own social group or community.
• B) tend to have the greatest contact with salespeople.
• C) tend to avoid risk and wait to consider a new idea after many early adopters have tried it-and liked it.
• D) tend to be older, less well educated, and cling to the status quo thinking it is the safest way.
• E) are likely to be mobile and have many contacts outside their local social group and community.

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Definitions:

Implicit Lease Rate

The interest rate assumed in the lease payments, often used to calculate the present value of lease payments in lease agreements.

Guaranteed Residual Value

An assurance to lessees that the asset being leased will have a specified value at the end of the lease term, affecting lease payments and financial planning.

Maintenance Agreement

A contractual agreement where one party agrees to maintain assets owned by another party, often including repairs and replacements.

Financing Profit

The profit generated from the difference between the cost of financing sources (such as loans) and the income generated from their use.