Which of the Following Is NOT True Concerning Adoption Curve

question 25

Multiple Choice

Which of the following is NOT true concerning adoption curve groups?

• A) The early adopter group tends to have the greatest contact with salespeople.
• B) Early adopters are often unusual people who are not seen as opinion leaders.
• C) Innovators rely more on impersonal sources of information than on salespeople.
• D) Business firms in the innovator group are usually rather specialized and willing to take risks.
• E) The early majority group have a lot of contact with mass media, salespeople, and opinion leaders.

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Definitions:

Ratio

A quantitative relationship between two numbers, showing how many times one value contains or is contained within the other.

Fair Market Value

The estimated price at which an asset would change hands between a willing buyer and a willing seller, neither being under any compulsion to buy or sell and both having reasonable knowledge of relevant facts.

Book Values

A term used in accounting to refer to the value of an asset as reported on the company's balance sheet, calculated as the cost of an asset minus any depreciation or amortization.

Original Costs

The initial amount spent to acquire an asset, including purchase price and all expenses incurred to bring the asset to its intended use.