In a Franchise Operation, the Franchisor Develops a Good Marketing

question 243

True/False

In a franchise operation, the franchisor develops a good marketing strategy, and the retail franchise holders carry out the strategy in their own units.

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Definitions:

IDEO Brainstorms

IDEO Brainstorms refer to the creative and collaborative idea generation sessions used by the design firm IDEO, emphasizing a human-centered approach and rapid prototyping.

Mandatory Brainstorming Rules

Specific guidelines set to direct the brainstorming process, aiming to enhance creativity and participation, which are required to be followed.

Encourage Wild Ideas

The act of promoting unconventional or out-of-the-box thinking in brainstorming sessions or creative endeavors.

Probability

A numerical measure of the likelihood or chance that a specific event will occur.