A Company May Be Inclined to Use Both Direct and Indirect

question 58

Multiple Choice

A company may be inclined to use both direct and indirect channels of distribution:

• A) When serving multiple target markets.
• B) When it wants total control over the marketing mix.
• C) When suitable channel partners are hard to find.
• D) When selling to business customers.
• E) When selling to final customers.

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Definitions:

Efficiency

The extent to which resources such as energy, time, and money are well-used for the intended task or purpose, minimizing waste and maximizing outputs.

Employment Relationship

The formal linkage between employers and employees that dictates the terms of employment and is regulated by labor law and contract.

Profit Limitations

Restrictions or caps placed on the amount of profit that can be made, often in regulated industries or as part of economic policies.

Labor Law

The collection of laws, regulations, and prior judicial decisions that delineate the legal entitlements and limitations for employees and their unions.