Intensive Distribution

question 127

Multiple Choice

Intensive distribution:

• A) gives a retailer more incentive to promote a product than he would have with exclusive distribution.
• B) is not very likely to be used in combination with multichannel distribution.
• C) is more likely to be used with relatively high priced products than with low priced products.
• D) is often used for convenience products and business supplies.
• E) None of these alternatives is correct.

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