In Which of the Following Distribution Channels Is the Firm

question 126

Multiple Choice

In which of the following distribution channels is the firm most likely to maintain control of the marketing mix?

• A) Direct
• B) Indirect
• C) Cooperative
• D) Layered
• E) Horizontal

---

Definitions:

Basic Concepts

Concepts that have a moderate number of instances and that are easier to acquire than those having few or many instances.

Moderate Number

A quantity that is considered neither small nor large, typically seen as reasonable or average.

Instances

Specific examples or occurrences of a particular event or situation.

Acquire

To gain possession or control of something, often through effort or skill.