If a Producer's Marketing Manager Wants Intermediaries to Take Over

question 233

Multiple Choice

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use

• A) exclusive distribution.
• B) selective distribution.
• C) intensive distribution.
• D) a vertically integrated distribution system.
• E) Any of these, since every channel member must support a product with promotion.

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Definitions:

Beneficiary

A person or entity entitled to receive benefits from a will, trust, insurance policy, or other legal agreements.

Divorced

The legal dissolution of a marriage by a court or other competent body.

Proceeds

The total amount of money received from a sale or transaction.

Replacement Cost

The amount of money required to replace damaged or lost assets with new ones of the same or similar quality.