Concept Testing

question 195

Multiple Choice

Concept testing:

• A) takes place during the screening step of the new-product development process.
• B) involves usage tests by potential customers.
• C) seeks potential customers' reactions and attitudes toward new product ideas-before actual models are developed.
• D) is the last step before commercialization of a new product idea.
• E) None of these alternatives is correct.

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Definitions:

Phonemic

Refers to the smallest unit of sound in a language that can change the meaning of a word.

Dual-Coding Theory

A theory proposing that both visual imagery and verbal information are used to represent information, suggesting that information is stored in long-term memory in two distinct forms: auditory (verbal) codes and visual (imagery) codes.

Visualization

The process of creating mental images to represent information, aiding in understanding, learning, or problem-solving.

Nonsense Words

A set of letters or sounds forming words without any inherent meaning, often used in language and reading research.