Which of the Following Statements About the Commercialization Stage of the New-Product

question 149

Multiple Choice

Which of the following statements about the commercialization stage of the new-product development process is False?

• A) A firm should always rollout the product to the entire target market at one time.
• B) Channels of distribution need to be filled with goods.
• C) Introductory promotion tends to be more costly if the firm is entering a very competitive market.
• D) People need to be hired and trained to provide services.
• E) None of these statements is False.

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding and manipulating information in the mind for complex tasks such as reasoning and learning.

Sensory Memory

The first stage of memory, where sensory information is stored in its raw form for a very brief period, allowing the brain to process it further.

Information-Processing Model

A framework used in cognitive psychology that compares human thought processes to computer processing, involving the coding, storage, and retrieval of information.

Short-Term Memory

Activated memory that holds a few items briefly, such as digits of a phone number while calling, before the information is stored or forgotten.