When a Marketing Manager Notices That Customer Reaction to a New

question 220

Multiple Choice

When a marketing manager notices that customer reaction to a new product does not meet expectations, they need to be prepared to _____ or move to a new marketing mix.

• A) pivot
• B) discontinue
• C) prototype
• D) revitalize
• E) roast

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Definitions:

Fourteenth Amendment

An amendment to the United States Constitution granting citizenship to all persons born or naturalized in the U.S. and protecting civil liberties.

Confederate States

Constitutes the group of southern states that seceded from the United States from 1860-1861, leading to the American Civil War.

United States v. Cruikshank

An 1876 Supreme Court case that limited the federal government's ability to protect African American rights, stating that the Enforcement Act only applied to states, not individuals.