Which of the Following Is(are) TRUE

question 38

Multiple Choice

Which of the following is(are) TRUE?

• A) "Service mark" refers to all means of product identification.
• B) A "trademark" must be attached to a product to be legally protected.
• C) "Branding" refers to the use of symbols to identify a product-but does not include brand names.
• D) "Brand name" is a word, letter, or group of words or letters.
• E) All of these alternatives are TRUE.

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Definitions:

Opportunity Cost

The cost of choosing one option over another, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Stand-Alone Principle

A method of evaluating a project or investment by analyzing its viability and potential profitability as if it were the only project the company is undertaking.

Incremental Costs

Additional costs that a company incurs when increasing production or undertaking new projects.

Pro Forma Financial Statements

Financial reports that project the future financial position of a company, based on current data and assumptions.