Which of the Following Is an Effective Source of Ideas

question 172

Multiple Choice

Which of the following is an effective source of ideas at the idea generation stage of the new-product development process?

• A) Customer complaints.
• B) Lead-users of the product.
• C) Competitors' products.
• D) Products found in overseas markets.
• E) All of these would be effective sources of ideas.

---

Definitions:

Apprehension

A feeling of anxiety or fear that something bad or unpleasant will happen.

Visual Cortex

the part of the cerebral cortex involved in processing visual information, located in the back part of the brain.

Blind

Refers to an experimental design where the participants do not know certain critical aspects of the study to prevent bias.

Visual Images

Representations of objects, scenes, or ideas in a visual format, typically perceived through sight.