Which of the Following Statements About Packaging Is TRUE

question 207

Multiple Choice

Which of the following statements about packaging is TRUE?

• A) The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder.
• B) There is very little government regulation of packaging, except for drug products.
• C) A good package can sometimes provide more promotional impact than advertising.
• D) Better packaging almost always raises total distribution costs.
• E) None of these statements about packaging is TRUE.

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Definitions:

Entity Theorists

Individuals who believe that personal attributes like intelligence or personality are fixed and unchangeable.

Incremental Theorists

Individuals who believe that personal attributes and abilities can be developed or improved through effort and perseverance.

Delaying Gratification

The capacity to withstand the allure of an instant gratification in favor of receiving a reward at a later time.

Temporal Discounting

The tendency to devalue rewards and consequences that happen in the future in favor of immediate gratifications.