____ Is an Example of a Primary Data Source

question 176

Multiple Choice

____ is an example of a primary data source.

• A) Cost data
• B) A marketing information system
• C) Company files
• D) Observation
• E) Library

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Definitions:

Marketing Strategies

Comprehensive plans formulated to reach marketing goals, such as increasing brand awareness or market share, through a coordinated set of actions involving product, price, place, and promotion.

Four Ps

The Four Ps refer to Product, Price, Place, and Promotion, a marketing mix model that companies use to consider and adjust their marketing strategy and approach to market effectively.

Price

The amount of money that must be paid to acquire a good or service.

Introductory Offer

A promotional strategy involving a temporary low price or additional benefits to attract new customers or introduce a new product.