The First Step of the Marketing Research Process-Defining the Problem-Is

question 127

Multiple Choice

The first step of the marketing research process-defining the problem-is the most important because:

• A) it comes first.
• B) it involves qualitative research.
• C) failure to correctly define the problem will cause all subsequent steps to be wasted effort.
• D) many problems go away once they are clearly defined.
• E) it's easy to confuse problems with symptoms at this stage.