Which of the Following Is Most Consistent with the Marketing

question 132

Multiple Choice

Which of the following is most consistent with the marketing research process discussed in the text?

• A) "We know that time is always short, so as soon as we define the problem we get on with our data collection."
• B) "We pay a lot for marketing research experts, so our managers don't waste time trying to figure out how projects should be conducted."
• C) "We always use mail surveys, so that we won't have to worry about nonresponse problems."
• D) "Secondary data is often all we need to solve our problems."
• E) None of the statements is a good answer.

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Definitions:

Ambient Risk

A form of background risk that is present in the environment or surroundings, typically external to a system or organization.

Unnecessary Risk

A hazard or danger embarked upon without a justifiable purpose, often avoidable and unwarranted.

Gatekeeper

An individual or entity that controls access to something, often used in the context of deciding who gets access to information, resources, or areas within organizations.

Informant

A person who provides valuable information or insights about a specific group, culture, or phenomenon for research purposes.