Which of the Following Statements Explains Why Marketers Use Focus

question 138

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A) People may not feel free to express their honest thoughts in groups.
• B) Some individuals may dominate group discussion.
• C) 6 to 10 people provide feedback to marketing questions in a single event.
• D) The results cannot be measured objectively.
• E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

Moral Development

The process by which individuals grow in their understanding of ethics, morality, and the principles that guide their behavior.

Rawls

A philosopher known for his work in political philosophy, especially in his theory of justice as fairness, emphasizing equality and the social contract.

The Family

A social unit typically consisting of parents and their children, where members are connected by blood, marriage, or adoption and provide mutual support.

Controversial

Provoking strong disagreement or disapproval, often involving public debate or contention.