Which of the Following Statements Explains Why Marketers Use Focus

question 138

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A) People may not feel free to express their honest thoughts in groups.
• B) Some individuals may dominate group discussion.
• C) 6 to 10 people provide feedback to marketing questions in a single event.
• D) The results cannot be measured objectively.
• E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

Electronic Communication

The transmission of information using electronic systems or devices like computers, phones, and email, facilitating instant exchange of messages across distances.

Choiceboard

An interactive online system that allows consumers to customize products or services according to their preferences.

Digitally Enabled System

A system or process that utilizes digital technology to enhance functionality, efficiency, or reach.

Product Attributes

Characteristics that define a product and influence consumer purchase decisions, such as quality, features, and design.