A Catalog Merchant Wants to Build a New Distribution Center

question 149

Multiple Choice

A catalog merchant wants to build a new distribution center that will improve inventory management, storage of products, shipping, and returns. The company develops a close relationship with UPS, its main supplier of shipping services. UPS helps the catalog merchant design its new distribution center so that it coordinates well with the shipping processes at UPS. This arrangement reduces shipping costs and improves service to the catalog merchant's customers. This situation is an example of:

• A) Information sharing.
• B) Negotiated contract buying.
• C) Legal bonds.
• D) Competition.
• E) Relationship-specific adaptations.

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Definitions:

Public Relations

The professional maintenance of a favorable public image by a company, organization, or individual.

Paid Media

Advertising or promotional content that is paid for by an organization, including traditional and digital media formats.

Strategic Communication Process

A deliberate series of actions or steps designed to achieve a communication goal effectively.

Public Relations Society of America

A professional organization based in the United States that aims to advance the practice of public relations by providing education, setting standards, and advocating for the profession.