Which of the Following Tips Would Help Marketers Find New

question 223

Multiple Choice

Which of the following tips would help marketers find new B2B clients that are similar to clients they already serve?

• A) Ask a current customer to help identify new leads.
• B) Look up firms that use automated systems for straight rebuying.
• C) Conduct a vendor analysis.
• D) Identify current customers' NAICS codes and then look at NAICS-coded lists for related firms.
• E) Research ISO 9000 certified companies.

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Definitions:

Know Your Audience

Understanding the characteristics, expectations, and needs of the people you are communicating with or presenting to.

Technical Information

Detailed and specialized knowledge or facts concerning a specific field of science, technology, engineering, or mathematics.

Active Voice

A sentence structure where the subject performs the action expressed by the verb, emphasizing the doer of the action.

Main Points

The primary and most important ideas or arguments presented in a discussion or piece of writing.