A Sales Representative Calls on a Prospective Business Customer Only

question 22

Multiple Choice

A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well. The customer is not interested in considering other suppliers. The customer is currently in a ____________________ situation.

• A) straight rebuy
• B) modified rebuy
• C) new-task
• D) extensive problem-solving
• E) limited problem-solving

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Definitions:

Jeff Gordon's Rainbow Warriors

The nickname given to the pit crew of NASCAR driver Jeff Gordon, particularly noted for their efficiency and success in the 1990s.

Specific Goals

Clearly defined, measurable, and attainable objectives set to guide actions and measure performance.

Quantitate Indicators

Measures or metrics that quantify attributes or performance, often used in research, analysis, and assessment processes.

Qualitative Goals

Objectives that focus on improving the quality of something rather than quantifiable metrics.