When Dealing with Consumer Attitudes, Marketers Should Know That

question 210

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) consumer attitudes are less action-oriented than consumer beliefs.
• E) None of these alternatives is correct.

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Definitions:

Organismic Valuing Process

The process by which we judge experiences in terms of their value for fostering or hindering our actualization and growth.

Masculine Protest

A concept from Adlerian psychology referring to an individual's attempt to compensate for feelings of inferiority by adopting exaggerated traditionally masculine behaviors.

Entropy Principle

In thermodynamics, the entropy principle refers to the natural tendency for systems to move towards disorder or randomness, often applied metaphorically to information and organizational systems.

Inferiority Feelings

The normal condition of all people; the source of all human striving.