When Dealing with Consumer Attitudes, Marketers Should Know That

question 210

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) consumer attitudes are less action-oriented than consumer beliefs.
• E) None of these alternatives is correct.

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Definitions:

Owners' Equity

The residual interest in the assets of a business after deducting liabilities, representing the ownership interest of shareholders or owners.

Capital

Financial assets or resources that individuals, companies, or governments use to fund their operations and invest in their own long-term growth.