Attitudes Are Very Good Predictors of Intention to Buy

question 319

True/False

Attitudes are very good predictors of intention to buy.

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Definitions:

Reactive Change

Change that occurs after external forces have already affected performance

Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical measures of performance, such as cost, quality, service, and speed.

Six Sigma

A set of principles and practices whose core ideas include understanding customer needs, doing things right the first time, and striving for continuous improvement.

Continuous Improvement

An ongoing effort to enhance products, services, or processes, often involving incremental and breakthrough improvements.