The Main Difference Between Naming Broad Product-Markets and Market Segmentation

question 217

Multiple Choice

The main difference between naming broad product-markets and market segmentation is:

• A) naming is a computerized process, while segmentation requires more thought.
• B) naming is concerned with customers, while segmentation is concerned with product features.
• C) naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
• D) naming involves looking for similarities, while segmentation involves looking for differences.
• E) None of these alternatives is correct.

---

Definitions:

Individualistic Animals

Animals that prioritize their own needs and survival over that of their group or species, typically engaging in behaviors that maximize their own fitness.

Situational Forces

External circumstances or pressures that influence an individual's behavior, often beyond the person's control, impacting their actions and decisions.

Motivational Force

The driving power or influence behind actions and behaviors, often driven by needs, desires, or goals.

Unconscious Drives

Deeply rooted instincts and motivations that influence behavior and thought processes without the individual's conscious awareness.