Clustering Techniques

question 253

Multiple Choice

Clustering techniques

• A) help sellers fine-tune the marketing effort with information from a detailed customer database.
• B) establish how customers think about proposed or present brands in a market.
• C) try to find similar patterns within sets of data.
• D) group customers into heterogeneous segments.
• E) use intuition and judgment to do what previously was done by computers.

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Definitions:

First Generation

Often refers to the first members of a family to migrate to a new country, or the first to be born in that country to immigrant parents.

Second Generation

Individuals born in a country to immigrant parents, often facing unique cultural, social, and identity challenges related to their family's country of origin and the country of their birth.

Criminalization

The process by which behaviors and individuals are transformed into crime and criminals by making such behaviors illegal and subject to penal sanctions.

Punitive Social Control

The imposition of penalties or punishment by society or its institutions to enforce conformity and discourage deviance.