Some Marketers Stretch the Meaning of "Attitude" to Include

question 48

Multiple Choice

Some marketers stretch the meaning of "attitude" to include:

• A) intention to buy.
• B) needs.
• C) beliefs.
• D) psychographics.
• E) actual purchasing behavior.

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Definitions:

Optimism

The tendency to maintain a generally hopeful outlook and to expect positive outcomes.

Type A Personality

A personality type characterized by competitiveness, urgency, aggression, and a constant sense of urgency.

Learned Helplessness

A situation in which someone endures a profound sense of being powerless, frequently due to undergoing a traumatic experience or constant lack of success.

Pessimism

A tendency to see the worst aspect of things or believe that the worst will happen, encompassing a lack of hope or confidence in the future.