The Inclusion of Multiple Language Options in Automated Bank Teller

question 155

Multiple Choice

The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to:

• A) the growing singles market.
• B) emerging reference groups.
• C) situational buying.
• D) growing ethnic groups.
• E) social class fragmentation.

---

Definitions:

Utility

Utility is an economic concept referring to the satisfaction or benefit a consumer receives from consuming a good or service.

Organizational Buyers

Businesses or entities that purchase goods and services for their own use, for production, or for resale to others.

Raw Materials

The basic substances or components that are processed or refined to create finished goods or products.

Manufacturers

Companies or entities that make goods through a process involving raw materials, components, or assemblies, usually on a large scale.