Which of the Following Criteria Should a Marketing Manager Use

question 95

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A) The segments should be operational-i.e., only quantitative dimensions are useful.
• B) The people in different segments should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• C) The people within a market segment should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• D) The market segments should be substantial-i.e., big enough to minimize the firm's costs.
• E) All of these criteria would be useful.

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Definitions:

Loanable Funds

The money available for borrowing in the financial markets, determined by savings and demands for investment.

Public Saving

The tax revenue that the government has left after paying for its spending.

Personal Saving

The portion of an individual's income that is not spent on consumption or taxes and is set aside for future use or investment.

Loanable Funds Curve

A graphical representation of the market for loanable funds, showing the relationship between the interest rate and the quantity of loanable funds supplied and demanded.