The Segmenting Step of the Segmentation Process

question 149

Multiple Choice

The segmenting step of the segmentation process

• A) brainstorms possible marketing mixes.
• B) fits potential customers neatly into market segments.
• C) disaggregates all possible needs.
• D) involves selecting a target marketing approach.
• E) looks for similarities in needs.

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Definitions:

Autonomic Arousal

The activation of the autonomic nervous system, which controls involuntary bodily functions and is associated with emotional and stress responses.

Cognitive Skills

Mental abilities that are involved in processing information, such as attention, memory, reasoning, problem-solving, and decision-making.

Evolutionary Theories

Concepts and principles aiming to explain the origins, changes, and diversities of life on Earth through mechanisms such as natural selection and genetic drift.

Subcortical Brain Structures

Regions located beneath the cerebral cortex involved in various functions, including emotion, reward processing, and movement regulation.