Target Marketers Who Are "Segmenters

question 276

Multiple Choice

Target marketers who are "segmenters":

• A) increase the size of their target markets by combining two or more segments.
• B) use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.
• C) believe that one marketing mix works well enough with multiple submarkets, even though the target groups have some distinct differences.
• D) use one single marketing mix to appeal to an individual market segment and do not attempt to combine or merge segments together.
• E) are called mass marketers.

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Definitions:

Meclomen

A nonsteroidal anti-inflammatory drug (NSAID) used for treating pain, inflammation, and fever.

Arthritis

A medical condition that causes inflammation and pain in the joints.

PO

An abbreviation for "per os," a Latin term meaning "by mouth," indicating that medication should be taken orally.

Nitrostat

A brand name for nitroglycerin, a medication used to treat chest pain (angina) by widening blood vessels.