In the Seven-Step Approach to Market Segmentation, It Is Best

question 219

True/False

In the seven-step approach to market segmentation, it is best to narrow down to smaller product-markets BEFORE identifying the needs of all potential customers.

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Definitions:

Negative News

Information or updates that convey adverse or unwelcome developments, often affecting perceptions or outcomes.

Granting The Claim

Acknowledging the validity of a particular argument or statement, even if one does not fully agree with it.

Customer Fault

A situation where a problem or mistake is attributed to the action or inaction of a customer.

Indirect Approach

A communication strategy where the main point is not presented directly at the start but rather introduced after providing background information.