Which of the Following Would Help Prevent Marketing Mistakes in Evaluating

question 39

Multiple Choice

Which of the following would help prevent marketing mistakes in evaluating international market opportunities?

• A) Assume that all cultures around the world are the same.
• B) Do not "think locally."
• C) Use machine translators.
• D) Include local citizens in the evaluation process.
• E) Save money by cutting research into foreign markets.

---

Definitions:

Credit Sales

Credit Sales are transactions in which goods or services are provided to customers with the understanding that payment will be made at a later date.

Credit Cards

Financial instruments issued by banks or financial institutions allowing cardholders to borrow funds at the point of sale, subject to repayment terms and interest rates.

Nonsufficient Funds Checks

Checks that cannot be processed due to the drawer’s account lacking sufficient funds, leading to a bank refusal to honor the check.

Collections

The process of pursuing payments of debts owed by individuals or businesses.