"Qualifying Dimensions," in Contrast to "Determining Dimensions

question 27

Multiple Choice

"Qualifying dimensions," in contrast to "determining dimensions,"

• A) are the only kind of dimensions useful for marketing strategy planning.
• B) indicate whether a person might be a potential customer but do not show which product or brand that person might buy.
• C) are the customer-related dimensions in a product-market.
• D) affect the product or brand a person is likely to purchase.
• E) None of these alternatives is correct.

---

Definitions:

Firms

Businesses or organizations engaged in commercial, industrial, or professional activities.

Software

Software refers to a collection of data or computer instructions that tell the computer how to work. This is in contrast to physical hardware, from which the system is built and actually performs the work.

Instructions

Directions or commands that are given to a computer or program to perform specific operations or tasks.

Hardware

The physical components or parts of a computer system, such as the CPU, RAM, hard drives, and peripherals.