A Target Marketer Who Uses Two Different Marketing Mix Strategies

question 45

Multiple Choice

A target marketer who uses two different marketing mix strategies to make two separate appeals to office tablet computer users and home tablet computer users is applying:

• A) the broad market approach.
• B) the single target market approach.
• C) the multiple target market approach.
• D) the combined target market approach.
• E) the generic market approach.

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Definitions:

Being Qualified

Having the necessary skills, qualities, or attributes to meet the requirements of a particular role or task.

Deceptive

Intended to mislead or trick someone into believing something that is not true.

Omits

Refers to the act of leaving something out or failing to include a piece of information or detail.

Material Fact

Any fact that could influence the decision of an individual in making a contract, or in the context of legal proceedings, a fact that could affect the outcome.