Combiners

question 283

Multiple Choice

Combiners

• A) look at various submarkets for differences rather than similarities.
• B) try to increase the size of their target markets by merging two or more segments.
• C) aim at one or more market segments and offer each different marketing mixes.
• D) have decided to sacrifice profits for sales volume.
• E) aim at one submarket with a specialized marketing mix.

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Definitions:

Enacted Values

These are the values that are actually exhibited or converted into employee behavior within an organization.

Hidden Elements

Aspects of an organization that are not visible or overt but influence its culture and operations.

Organizational Culture

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business organization.

Reality Shock

The feeling of surprise and disorientation experienced by individuals when they encounter unexpected realities in their work or life situations.