Which of the Following Statements About the Combined Target Market

question 135

Multiple Choice

Which of the following statements about the combined target market approach is True?

• A) Combiners feel that two or more segments are similar enough that-together-they can be treated as one large target market.
• B) Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
• C) Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
• D) All of these statements about the combined target market approach are true.

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Definitions:

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An Italian explorer credited with opening up the Americas to European colonization through his 1492 voyage under the auspices of Spain.

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An influential American politician known for his progressive ideas, particularly his advocacy for public power and opposition to political machines and monopolies.