Having Segmented Its Broad Product-Market, Blue Chip, Inc

question 49

Multiple Choice

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that-together-they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.

• A) mass marketing
• B) multiple target market
• C) combined target market
• D) single target market
• E) None of these alternatives is correct.

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Definitions:

Deliberate Wrongful Acts

Actions taken with the intention to harm or cause loss to another party.

Liability Policy

An insurance policy providing coverage against legal and financial responsibilities incurred as a result of causing injury to others or damaging property.

Professional Liability Policy

A type of insurance that provides coverage to professionals and firms against claims made by clients for negligence or other mistakes.

Tortious Conduct

Refers to behavior or actions that are unlawful under tort law, leading to liability for damages to a person or property.