Having Segmented Its Broad Product-Market, Blue Chip, Inc

question 49

Multiple Choice

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that-together-they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.

• A) mass marketing
• B) multiple target market
• C) combined target market
• D) single target market
• E) None of these alternatives is correct.

---

Definitions:

Organizational Costs

Costs associated with the day-to-day operations, management, and support activities within an organization.

HRM Effectiveness

A measure of how successfully human resource management strategies and practices achieve their intended outcomes within an organization.

Employee Attitudes

The feelings, beliefs, and values that employees hold towards their work, workplace, and colleagues.

Motivation

The reason or reasons one has for acting or behaving in a particular way; an internal process that activates, guides, and maintains behavior over time.