"Too Much" Aggregating in Market Segmenting

question 181

Multiple Choice

"Too much" aggregating in market segmenting

• A) ignores the criterion that product-market segments should be substantial.
• B) leaves the firm vulnerable to competitors.
• C) is usually not a very serious error because it results in economies of scale.
• D) usually makes segments more homogeneous.
• E) None of these is true.

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