Segmenting, in Contrast to Combining

question 59

Multiple Choice

Segmenting, in contrast to combining:

• A) tends to focus more on customer similarities than on differences.
• B) tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
• C) usually means settling for a smaller sales potential.
• D) relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
• E) All of these answers are true statements.

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Definitions:

Tree Line

The highest elevation or latitude line beyond which trees are unable to grow due to unsuitable environmental conditions, such as cold temperatures or lack of moisture.

Snow Line

The lowest altitude area on a mountain where snow remains throughout the year.

Region's Climate

The average weather patterns and conditions typically experienced in a specific geographic region over a long period.

Average Precipitation

The mean amount of rain, snow, or other forms of water falling to the ground in a given area over a specified period.