Examlex
Product-market screening criteria should be mainly quantitative in nature, because qualitative criteria are too subjective.
Physiological Activation
An increase in bodily functions in response to stimuli, indicating a heightened state of arousal.
Yerkes-Dodson Law
A theory suggesting that there is an optimal level of arousal for performance on any task; too little or too much arousal can impede performance.
Self-determination Theory
A psychological theory focused on motivation, concerning people's basic psychological needs for competence, relatedness, and autonomy.
Cannon's Theory
Also known as Cannon's fight-or-flight theory, it describes the body's automatic response to threatening or stressful situations.
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Q290: Target marketing aims a marketing mix at