Segmenting International Markets (As Contrasted with Domestic Markets)

question 271

Multiple Choice

Segmenting international markets (as contrasted with domestic markets) :

• A) is more complicated because qualifying dimensions are not helpful.
• B) may be more difficult because critical data may not be available or dependable.
• C) usually involves less risk because more potential target markets are available.
• D) usually involves fewer segmenting dimensions.
• E) None of these alternatives is true.

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