When Hallmark Designs Its Website So That a Teenage Girl

question 20

Multiple Choice

When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?

• A) Rate of use
• B) Age
• C) Family size
• D) Income
• E) Education

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Definitions:

Beta Waves

Brain waves that are present during awake, alert states of consciousness and are associated with concentration, arousal, and cognition.

Beta Waves

Brainwave patterns associated with active, alert state of mind, characteristic of waking consciousness.

REM Sleep

A sleep phase characterized by rapid eye movement, during which dreams often occur, and the body experiences decreased muscle tone.

Dreaming

A collection of mental images, ideas, and emotional experiences that happen during sleep.