When Evaluating International Markets, the Marketing Manager Should

question 19

Multiple Choice

When evaluating international markets, the marketing manager should:

• A) focus primarily on consumer markets because foreign business markets are in general too risky.
• B) not worry very much about segmenting because marketing concepts are not very well developed in most other economies.
• C) consider the whole "foreign market" as a segment.
• D) use broad criteria, such as geographic region or stage of economic development, to define submarkets before further segmenting.
• E) treat each foreign market as a separate segment.

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Definitions:

Contract Law

The body of law that governs agreements made between parties, specifying the rights, obligations, and remedies that arise from those agreements.

Moral Standard

Principles guiding what is considered right or wrong behavior within a society.

State Legislature

The legislative branch of state government in the United States, responsible for making and passing laws at the state level.

Farmers' Subsidies

Government financial support provided to farmers to supplement their income and manage the supply of agricultural commodities.