When Evaluating International Markets, the Marketing Manager Should

question 19

Multiple Choice

When evaluating international markets, the marketing manager should:

• A) focus primarily on consumer markets because foreign business markets are in general too risky.
• B) not worry very much about segmenting because marketing concepts are not very well developed in most other economies.
• C) consider the whole "foreign market" as a segment.
• D) use broad criteria, such as geographic region or stage of economic development, to define submarkets before further segmenting.
• E) treat each foreign market as a separate segment.

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Definitions:

Teletherapy

Radiation therapy administered by a machine that is positioned at some distance from the patient.

Deep Tumors

Tumors located deep within the body or organs, potentially difficult to detect, access, or treat due to their location.

Radiation Therapy

A type of cancer treatment that uses high doses of radiation to kill cancer cells and shrink tumors.

Cholecystogram

A diagnostic imaging test that examines the gallbladder for stones, inflammation, or other conditions, typically using x-ray after the administration of a contrast dye.