The 7-Step Approach to Market Segmentation Used in the Text

question 17

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

• A) determining needs rarely change.
• B) profit is the overall consideration beginning with Step 1.
• C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
• D) submarkets are nicknamed based on their qualifying needs.
• E) None of these is true.

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Definitions:

Virulence

Disease-evoking power of a pathogen.

Single-celled Internal Parasites

Microorganisms that live and feed within a host's body, causing harm or disease, and consist of only one cell.

True Nucleus

A membrane-bound organelle found in eukaryotic cells containing most of the cell's genetic material.

Blood-to-blood Contact

Direct exposure or transfer of blood from one person to another, often a pathway for transmitting infections.