The Disaggregating Step in Market Segmentation Involves

question 226

Multiple Choice

The disaggregating step in market segmentation involves

• A) brainstorming about very different solutions to various generic needs.
• B) looking for similarities in needs.
• C) selecting target markets.
• D) developing suitable marketing mixes.
• E) selecting a target marketing approach.

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Definitions:

Equal Pay Act

A labor law that prohibits gender-based wage discrimination, mandating equal pay for equal work performed by men and women.

Manufacturing Facilities

Places designed and equipped for the manufacturing of goods and products.

Resistors

Electronic components that restrict the flow of electric current in a circuit, used to control voltage and current levels.

Comparable Worth

The concept that jobs of equal value to an organization should be paid equally, irrespective of gender or other differentiating factors.