The Disaggregating Step in Market Segmentation Involves

question 226

Multiple Choice

The disaggregating step in market segmentation involves

• A) brainstorming about very different solutions to various generic needs.
• B) looking for similarities in needs.
• C) selecting target markets.
• D) developing suitable marketing mixes.
• E) selecting a target marketing approach.

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Definitions:

Output Level

The quantity of goods or services produced by a firm or economy in a certain period.

Nondiscriminating

A principle or practice that ensures equal treatment and opportunities for all, without biases or prejudices based on irrelevant characteristics.

Pure Monopolist

A single seller in a market with no close substitutes for its product, dictating the market terms and prices.

Profit-Maximizing

A strategy where a firm determines the price and output level that returns the greatest profit.