A Returning Customer to a Hotel Chain Books a Room

question 179

Multiple Choice

A returning customer to a hotel chain books a room online. When she arrives, she finds that the hotel has used its database of previous customer preferences to assign her a room on the top floor with the type of pillow she prefers. What target market approach is this chain using?

• A) Segment of one
• B) Combined
• C) Multiple
• D) Clustering
• E) Single

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Definitions:

Natural Selection

A process in biological evolution where organisms with traits better suited to their environment are more likely to survive and reproduce.

Double Helix

The structure of DNA, characterized by two strands that wind around each other like a twisted ladder, discovered by James Watson and Francis Crick.

Big Bang Theory

The prevailing cosmological model explaining the early development of the Universe, suggesting it expanded from a singularly hot and dense point about 13.8 billion years ago.

Genetic Predispositions

Natural tendencies or vulnerabilities an individual may inherit that can lead to the development of certain conditions or traits.