A Returning Customer to a Hotel Chain Books a Room

question 179

Multiple Choice

A returning customer to a hotel chain books a room online. When she arrives, she finds that the hotel has used its database of previous customer preferences to assign her a room on the top floor with the type of pillow she prefers. What target market approach is this chain using?

• A) Segment of one
• B) Combined
• C) Multiple
• D) Clustering
• E) Single

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Definitions:

Dora The Explorer

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High-Quality Child Care

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A steroid hormone produced by the adrenal glands in response to stress and to maintain energy supply, often referred to as the "stress hormone."