Saying That a "Good" Product-Market Segment Should Be Substantial Means

question 5

Multiple Choice

Saying that a "good" product-market segment should be substantial means

• A) that the company does not have to worry about substantial competition for a long time.
• B) that people should have substantially different reactions to marketing mix variables.
• C) it should be large enough to be profitable.
• D) that people in different market segments should be as different as possible.
• E) None of these choices is correct.

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